In this section, we provide explanations of key economic concepts through engaging Instagram posts and videos, promoting an understanding of how economic concepts apply to everyday life.

A

Advertising (effects on demand: reel )

Adverse Selection post reel

Aggregate Demand – post 

Anchoring effect reel

Asymmetric Information reel

B

Baumol’s Cost reel

Bayes Rule reel

C

Club Goods post

Competition

         Duopoly (1) beauty market reel (2) Kayaking reel

Common Goods/Resources post

Consumer satisfaction – reel

Cultural Economics – post

D

Demand reel

         Shock to the demand (1) the demand for flowers post (2) the coronation quiche post (3) the viral TikTok recipe reel (4) a predicted shock to the demand (el dia del Pilar) reel

Dynamic games – post

E

Edgeworth Box reel

Excludability post

Externalities

Positive externalities: (1) Vaccines post

G

Game theory: (1) St. Valentines post (2) Tennis reel (3) TV shows reel (4) The Bridgerton Marriage Market reel

Extended games (1) the chain of favours post (2) The Bridgerton Marriage Market (extended game in case study) reel

Gatekeepers post

H

Horizontal Differentiation: reel

Horizontal Integration: reel

I

Inflation (1) Liz Truss’ government reel (2) the basket of goods post (3) Buying a new car reel

Industrial Revolution reel

Inequality reel

Interest rates (1) Bank of England reel1 reel2 (2) Flying a Kite reel  (3) Real vs Nominal interest rates reel (4) Long Run Interest Rates reel

Intermediaries post

M

Marginal costs posts

Marginal Productivity of Labour reel

Market Dynamics reel

Monopolistic Competition reel

N

Nash Equilibrium (1) post reel (2)The Birdgerton Marriage Market reel

O

Olympicnomics post

P

Pareto optimal post

Present bias reel

Price Discrimination

         Second-degree price discrimination (1) the lunch deal post (2) Pret subscription post

Private Goods post

Product Differentiation reel

Public Goods post

Purchasing Power Parity post

Q

Quantitative easing reel

R

Reservation Price reel

Risk reel

Rivalry post

S

Scarce resources reel

Shrinkinflation post

Signalling post

Strategic Thinking post

Supply

         Excess of Supply post

         Shock to the supply post

Supply chain post

Sustainability post

Swiftonommics post

T

Tariffs reel

Tie in sales post

Trade war reel

U

Uncertainty

         The market for lemons post

Utility reel

         Law of diminishing marginal utility reel

V

Vertical Integration reel